So what are the advantages of a paper profile?

• Exact colour match. The colours that are printed are the same as the colours in the actual image. If you have a colour calibrated monitor (please see the monitor calibration section), then your monitor will also display the exact colours in the image. Your print will now match your monitor as best it can (the colours will match, apart from the more saturated colours which your monitor can show, but your printer\paper combination cannot print - please see the following section on colour gamut for more details on what colours can be viewed or printed). Prints will also match when using different papers, providing each paper has been profiled - although there will also be some subtle differences based on the qualities of the paper (some papers can display deeper blacks and more saturated colours depending on their attributes. Generally gloss papers can display a broader range of colours compared to matte papers, and whiter papers will be able to show the more brighter, saturated colours compared to a creamier paper.