Exact colour match. The colours that are printed are the same as the colours in the actual image.
If you have a colour calibrated monitor (please see the monitor calibration section), then your monitor will
also display the exact colours in the image. Your print will now match your monitor as best it can (the colours will match, apart from the more saturated
colours which your monitor can show, but your printer\paper combination cannot print - please see the
following section on colour gamut for more details on what colours can be viewed or printed). Prints will also match when using different papers, providing each paper has been
profiled - although there will also be some subtle differences based on the qualities of the paper (some papers can display
deeper blacks and more saturated colours depending on their attributes. Generally gloss papers can display a broader range of colours compared
to matte papers, and whiter papers will be able to show the more brighter, saturated colours compared to a creamier paper.
Maximises the colour gamut of your printer and paper. The colour gamut is basically all the colours that a device can
use - so the gamut of a monitor
is all the colours it can display, whereas the gamut for a printer is all the colours that it
can print (although for a printer, this is also dependant on what paper is used too).
When you create or capture an image, you usually set a colour profile to your image - this is different to the printer profile.
It defines what colours can be used within the image i.e. the colour gamut of the image. Typically this is sRGB or
Adobe RGB.
sRGB is the most standard, and is best used when you want to show images on the web or to send images to a
printing lab (unless the lab specifially states that they will accept Adobe RGB). Web browsers
understand what sRGB is, and can display the image correctly.
Adobe RGB is more advanced - it has a larger colour
gamut, and so can display more colours. The advantage of this means that with more colours you can get more detail, smoother
colour gradients and so forth. The drawback of this is that your image editor must recognise Adobe RGB (and many do now).
If you post an Adobe RGB tagged image to the web, you will notice it will be displayed darker than usual - this is because the
web browser cannot process and display all the colours. It just treats it as a standard sRGB image, and the colour mapping
becomes confused. For your own editing and printing, it makes sense to use Adobe RGB (especially now that many advanced digital cameras allow you to
capture images with an sRGB or Adobe RGB colour space - they used to only be sRGB).
So your image now has a colour gamut. Guess what - your monitor has one too! It can only display certain colours. It's not much of a problem though. Monitors can display most if not all of the colours out of both sRGB and Adobe RGB for it to be a non-issue.
Some monitors have settings so they can display the whole sRGB gamut, and some even the Adobe RGB gamut. As long as your
monitor is properly calibrated so that the colours that it displays are accurate, then you don't need to worry too much
about the gamut of the monitor. Do note though that as monitors age, they can wear out. Particularly with CRT monitors, the
amount of colours that it can display gets reduced. It might be that the monitor can no longer display
the differences in the darker shades. You've then got a reduced gamut, and for
accurate editing it would be beneficial to replace your monitor.
The final colour gamut is the gamut of your printer. This can be where the problem is when you're trying to get
an exact colour match. Most colours are fine until you get into the very saturated colours. The stronger reds, greens and blues
are the colours which cannot always be printed.
As printer technology advances, more and more of these colours can be
printed as more inks are introduced.
Some printers now have red, green and blue inks as well as the more standard cyan, magenta,
yellow and black inks, because they can then print more of the brighter colours - the extra inks extend the gamut of the printer
which means more colours can be printed.
The dark colours of the printer can also be a problem. you might notice that your
printer with a standard profile does not print all the detail in the shadows of an image compared to what you can see on the monitor.
The colour gamut of your printer is also affected
by the paper that you use. If you use very white paper, then brighter
colours can be printed as the whiteness of the paper shows through the ink. It the paper is more creamy coloured, then the
colours printed will be slightly duller - you certainly will not be able to get a pure white. The paper finish will also have an effect - gloss
papers tend to have a larger gamut than matte papers.
So how does the profile help with the colour gamut?
Basically a paper profile will try to maximise the gamut of colours that
your printer can print. Your printer and paper combinations only have a certain gamut, but your standard printer driver will almost certainly not be using
the full gamut - the driver will be on the safe side. With a profile, you should find the gamut gets extended. It might not be by
a huge amount, but there will be at the very least a subtle change. There'll probably be more shadow detail, brighter colours, and
a better distinction between shades of colours.